Can you benefit from Audience Clarity?

If you sell general interest products or market to top-level niches (for example Finance, Health, Self-Improvement, etc.), this is for you.

If you run free or paid traffic to your site, collect leads, build subscriber lists, or launch info-products, Audience Clarity will give you an unfair advantage over your competitors. In fact, it will probably change the way you market forever.

Imagine being able to peel back the layers of mental clutter in your ideal prospect’s mind and discover their true motivations, fears, and frustrations. Uncover what makes them tick and turn that intelligence into data that increases your sales response and puts more money in your pocket.

How does it work?

After reviewing your goals, we design an Audience Clarity campaign to that uses voluntary survey takers, people who give their opinion because they want to, not because they are paid or incentivized. Then we use a hyper-qualification process to make sure their responses are useful and accurate.

We target by country so we only survey people in your market region, and by gender. We can even target by keyword or which Web sites they visit if that's important.

Our proprietary methodology plucks the right prospects out of the traffic pool and qualifies respondents based on their likelihood of turning into customers. And then it gets them to reveal what they want.

Audience Clarity lets you cut straight to the heart of your potential prospect's needs and desires, and join the conversation that is already going on in their head. It uncovers their true motivations, their fears, and reveals the "hot button" buzzwords that excite them so you can parrot those words in your sales process.

Decode new markets and niches fast

When you're trying to break into a new market and you don't quite have a handle on it (or a mailing list for it), Audience Clarity becomes even more crucial.

Whether you're going into a brand new niche or rolling out a product to an existing market, the decisions about choosing a product name, domain, tagline, and positioning are critical.

This will help you choose the most profitable options with confidence instead of guesswork.

I already have an existing product and
need to improve ROI. Will this work?

Absolutely, Audience Clarity isn't just for new markets and product rollouts.

You can also use these survey panelists to tell you which of your headlines is strongest, which offer is the most compelling, which bullet points have the most impact, and any other elements of your sales process you need to improve.

Why can surveys be more effective than split-testing?

There are multiple reasons why Audience Clarity is more effective and less costly than conventional split-testing:

In markets where you don't already have related customer and subscriber lists, getting visitors to your sales pages can be quite costly (sometimes a few bucks a click). Sending enough traffic to get good data can cost thousands of dollars, especially if you are starting from scratch and don't have a sales process that converts yet.
If you do have an existing customer or prospect list, using it for split testing can give you skewed results because some people may have seen your offer before, and will respond very differently than new prospects. Not to mention that when you send out mixed messages to a small group, you can confuse your list.
Audience Clarity allows for what's known as "Gang Tests" on a lot of minor sales benefits, even bullet points, in a single pass.

How long does it take to get usable data?

Unless you have large amounts of built-in cold traffic already, running a normal split-test could take weeks. By hiring Audience Clarity you can usually get the answers in 3 - 5 working days, even less.

My niche is not general interest, it's more targeted with a smaller universe of prospects. Will this still work for me?

If you are targeting a smaller niche, or are a B to B marketer, or you need to target a group with money (like Gold Investors or millionaires), we can design a custom process that will get you the data you need.

We do all the work, and deliver a usable actionable report on what's working and how to implement it.